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How Can Channel Management Software Add Value to Your Hospitality Business?



Agreed that a channel manager makes life easy for your hotel staff, especially Reservations and Front office. They can update rates and availability with ease. An optimized channel manager can help manage multiple jobs and offer two-fold benefits to hotel properties. A Channel Management Software system is a helping end whether it is about increasing revenues, bookings, or managing long-term business planning. A channel manager can help in the following ways:



  1. Increase the scope of increasing online bookings.

Direct phone calls and walk-in bookings have decreased steadily even before the pandemic. Now, with contactless booking being encouraged all across, online bookings are taking the front seat worldwide. A channel manager helps access and connect with more online channels; thereby, the hotel property increases its reach to more bookings.


2. Increased scope of hotel revenues.

An optimized Channel Management Software gives rates in real-time. Changes in room rates reflect live across all booking sites and apps. The same is the case with availability. As the availability status changes across all channels, the chances of duplication in bookings or errors related to rates can be avoided effectively. Additionally, bookings can be accepted by Hotel Booking Software fast. To add to all this, the channel manager help hotels optimize their rates per night, ensuring that the hotel revenues are at the maximum best.


3. Reduced risks

Using a top-class channel manager helps avoid different kinds of risks. Firstly, the risk of duplicate bookings is minimized. Similarly, there are reduced risks of overbookings too. With live updates that are automatically fed into the entire system of pooled inventory and the rate changes happening in real-time, guests can book rooms only that are available in reality. 


4. Increased reach

The channel management software helps the brand reach travelers that conventional methods would never allow. With hundreds of booking channels showcasing your inventory status as it is with accurate rates, the chances of reaching out to travelers who would have never heard of your property with conventional methods increase tremendously. It also helps OTAs list the hotel inventory because there is more brand creditability. 


5. Encourages direct hotel bookings

Today, when travelers check OTA websites to find properties, rates, and availability, they usually check directly with the hotel website for more details before booking. Their final decision is based on what they see at the hotel site. This gives properties to engage the traveler for a direct sale, making the hotel more revenue. Thus, the hotel gets the opportunity for direct sales for leads born at the OTA site. 


6. Automate the hotel booking process

An Online Hotel Management System completely removes the manual process of hotel bookings. Consequently, all issues associated with manual processes are erased with automation. With the use of the online channel manager, time and effort is saved, offering a frictionless and seamless experience to customers and the hotel staff.


7. Conventional systems can soon become legacy systems.

The conventional systems of taking bookings over the phone or through walk-ins can be very well out of the way pretty fast. The effectiveness of Channel Management Software proves that hotels can achieve their organizational goals efficiently.

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Location: Singapore

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